Having recently signed with Google as an associate financial analyst, I figured it would be worthwhile to learn something more about what drives my future employer’s unparalleled success – the search engine. In the coming weeks, I hope to explore the changing landscape of search technology, new developments on the hardware and software fronts, as well as new entrants to the industry looking to challenge the dominance of the established giants.
Some food for thought on the current search environment (share of searches, July 2006):
Great links to check out:
If you would like to learn more about the world of search, then your first stop is Search Engine Watch, an excellent site covering the latest developments in the world of search.
For a great tutorial on best practices searching within the major search engines, check out this page from the UC Berkeley library.
And of course, for the best background info on what exactly a search engine is, turn to Wikipedia!
Next week, I'll delve into some recent news about Google's going-ons, as well as tell about you a new web startup that wants to help you "search out" a parking spot!
